Contender: Bing, Microsoft's new "Decision Engine" is a state of the art tool ready to meet any "surfers" need. Their layout is very clean and friendly to the eye. By creating Bing, Microsoft is hoping to move beyond the user's experience and help customers make better decisions, focusing initially on four key vertical areas: making a purchase decision, planning a trip, researching a health condition or finding a local business. Microsoft has done their homework; thus, targeting the 30-42% of unsatisfied users.
Champion: Google's search engine in by far the king of all search engines. When we talk about keywords, Pay Per Clicks (PPC) ads, Search Engine Optimization (SEO) and search rankings, it's all in relation to Google. Additionally, to the everyday Joe (and Jane), Google is a household name. Google has branded themselves well...they are synonymous with the word "search".
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment