One of the great challenges of broadband is to provide service to potential customers in areas of low population density, such as to farmers, ranchers, and small towns. In cities where the population density is high, it is easy for a service provider to recover equipment costs, but each rural customer may require expensive equipment to get connected.
Several rural broadband solutions exist, though each has its own pitfalls and limitations. Some choices are better than others, but are dependent on how proactive the local phone company is about upgrading their rural technology.
Wireless Internet Service Provider (WISPs) are rapidly becoming a popular broadband option for rural areas.
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